By 2040, 95% of purchases will be made online. That means that if you haven't yet, you should be taking your or your client’s business online today! But with billions of websites and social accounts on the internet, ensuring that a brand’s site and social media stands out is imperative.
Buy this program to take your business online with expert website building, branding and social media marketing skills.
What You Will Learn:
- Building and Designing a WordPress Site: Build an exceptional site from scratch and design the creative elements to suit your brand’s signature aesthetic.
- Getting Noticed After Launching: How to ensure that you have the ‘wow-factor’ so that you can attract organic traffic to your site.
- Branding Fundamentals: Master the building blocks of branding like formulating a USP, brand story and brand identity to create a powerful online brand.
- Working with Target Audiences: How to perform in-depth research, create marketing personas, use Survey Monkey and apply empathy mapping to reach your audience.
- Social Media Strategy: Formulate your content mission, decide on your post type, select visuals, plan posts, write copy and implement your strategy like a pro.
- Measuring and Optimizing: Measure your performance with Facebook Analytics and Instagram Insights and optimize your content with a multi-channel strategy.
Who is this program for?
- Business owners wanting to take their brand online
- Marketing and brand managers looking for a firm grasp of online branding
- Anyone wanting to start a professional career in helping online businesses flourish
- eCommerce entrepreneurs wanting to enhance their website and social media
- Web programmers, designers, front end and full stack developers wanting to diversify their skills
- All levels of experience