Develop and build successful remarketing campaigns inside Google AdWords
Understand your website users from a psychological perspective
Lay the foundation of your campaigns by planning your remarketing list in advance
Use Google Tag Manager to track advanced audience characteristics
Use Google Analytics to collect the right types of data on your website visitors
Use advanced remarketing strategies like Dynamic Remarketing
Run fully comprehensive campaigns using third-party platforms like AdRoll
Expertly build your audiences with a range of professional tools
BONUS: Plus-and-play formula builder that will help you calculator all of the most essential KPIs that you need to manage, develop and optimize your digital campaigns
What You Will Learn
- What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
- How to understand the digital marketing ecosystem and navigate ad exchanges
- Use affinity audiences and in-market segments to enhance your campaigns
- The basics of funnel-based segmentation / audience mapping
- How to use the funnel and your website to develop your retargeting lists
- The fundamentals of Google Analytics, Tag Manager and AdWords
- How to build audiences with Google Analytics Audience Builder
- How to build new remarketing lists in Google AdWords
Why Learn With Isaac Rudansky?
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, he has helped over 900k students and has overseen millions of dollars in campaign spend.
Who Is This Course For?
- Small business owners and startups who want to convert more clients
- Ecommerce brands looking to increase online sales
- Agencies who want to increase their digital marketing offering
- In-house marketers who deal with strategy and expansion
- Lead-generation affiliate marketers
- Anyone wanting to start a career in digital marketing
- SEO specialists wanting to diversify their skillset
- Web programmers, designers, front end and full stack developers
- Freelancers and businesses already working with Ads
- Digital nomads looking for work that they can do from anywhere in the world
- Marketing managers and reps looking to elevate their existing skills
- Content Marketers
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
- Immediate unlimited access to course materials
- 30-day money-back guarantee
- Exercises and quizzes to help you put theory into practice
- English Closed Captions
- Suitable for mobile or desktop
- A badge to showcase your expertise on your profile page upon completion